A few examples of how this meme can be used.
2016
Situation / Comic
The Silent Protector
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How it’s used online
People use it whenever something is protecting them from whatever is coming their way. The
joke is often that the protection is either completely exaggerated or barely holding things
together. That could be the vitamin gummies you ate three months ago protecting you from
getting sick, caffeine protecting you from four hours of sleep, or an ad blocker or antivirus
protecting you from questionable browsing. The same format also works for more serious
situations where something is genuinely keeping a person safe or shielding them from a
problem.
How it’s used by brands
Brands can use it to show something working quietly in the background to protect the
customer or take problems off their plate. That makes the format a natural fit for insurance,
customer service, logistics, security software or other services people rely on without thinking
about them too much. A brand can show its product protecting customers from delays,
technical problems or other things they would rather not deal with. It also works well for
product updates or new features, especially when something is now handling a problem
automatically. Brands can also point the format at the competition, shielding customers from
high prices, bad service or frustrating industry practices. A company could, for example, be the
soldier taking hits like "competitors charging 50% more" while the customer stays protected
behind them.
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Creator: Utkal Gaurab
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