A few examples of how this meme can be used.
2017
Character / Comic
Running Away Balloon
i
How it’s used online
The balloon is usually something the person wants, the grey figure is the person, and the pink
figure is whatever keeps them from getting it. Someone wants to get in shape but gets held
back by the workouts it takes. Someone wants good grades but gets held back by studying
every evening. In another one, videogames are on the balloon and 45 homework assignments
are pulling the person away. The pink figure can also be something about the person
themselves, like procrastination or shyness.
How it’s used by brands
Brands can use it when their product helps remove something that is getting in the customer's
way. That could be a slow process, too much admin, unnecessary costs or another frustration
people already know. A B2B software company could show a team trying to finish a project
while manual approvals keep getting in the way. It also works well for creating FOMO, for
example when someone wants to catch a sale before it ends. Brands can also use it to make
fun of competitors that still rely on outdated or unnecessarily complicated ways of doing things.
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Creator: Superelmer
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