A few examples of how this meme can be used.
2018
Character / Comic
Finance Guy
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How it’s used online
The Finance Guy is the stereotypical finance, consulting or corporate guy who takes work a
little too seriously. Most versions give him one short sentence that sounds ridiculous to
everyone else but completely normal coming from him. He might say "I built a spreadsheet for
our vacation" or proudly admit that he did one Spanish lesson and already put "fluent" on his
CV. Other versions have him getting genuinely excited about spreadsheets, productivity tricks,
investment takes or some tiny work update. The fleece vest, coffee and company badge do
most of the work because you immediately know the type of person he is supposed to be.
How it’s used by brands
Brands can use him to joke about the kind of corporate behaviour their audience sees every
day, or even make fun of themselves a little. A B2B brand could have him turn a normal
conversation back to work, like "Nice, your holiday sounds great, but have you seen our new
reporting feature?" He also works for those small product updates that sound boring to
everyone else but your customers actually care about, like "Hey, you can finally export all your
reports in one click." And because he is basically office culture in one person, he also fits jokes
about CVs, interviews, meetings, recruiting and everyday corporate life.
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Creator: Joe McKendry
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