2018
Animal
DogWifHat
i
How it’s used online
Dogwifhat started less as a caption meme and more as a profile picture people made their
own. The dog stays the same, while the hat gets changed with different logos, colours, memes
or designs. It became especially popular in gaming and esports, where people and entire
teams made their own versions and used them as profile pictures. The original pink hat also
gets used on its own, and today the dog often shows up simply as a cute, slightly
serious-looking character people can put into different situations.
How it’s used by brands
The easiest way for a brand to use Dogwifhat is to make the hat its own. You can put your
logo, brand colours or a design for a new product on it and use the dog for a launch, campaign
or profile picture. A sports or gaming brand could give him the team colours, while a fashion
brand could use a new pattern or collection on the hat. It also works for seasonal posts, limited
drops or collaborations where changing the hat is already enough to make the post about your
brand. And you do not always need to edit it heavily. The original dog can also work with a
short caption for a lighter engagement post, especially when you just need a recognisable
character rather than a complicated meme setup.
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Creator: Achi
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