A few examples of how this meme can be used.
2019
Comic
Dead or Just Pretending
i
How it’s used online
The setup is a question about whether the people on the ground are really dead, and
everything is built around the next panel, where someone says the line that gives them away.
A very common version is a hot take that nobody can ignore, like "pineapple belongs on
pizza", followed by everyone reacting, arguing or laughing. It can also be a phrase people
automatically finish, like "Creeper" answered with "Aw man", or "Hello there" with "General
Kenobi". Another version uses something nobody wants to miss, like early access to a game
everyone has been waiting for, which gets the whole field to react at once. The last panel is
what happens to everyone who gave themselves away.
How it’s used by brands
Brands can use the meme when they want to say something their audience will immediately
react to. One version is a line people will disagree with or laugh at straight away, like "Email
marketing is dead", with everyone on the ground laughing. You can also make it more specific
to your industry, like "You should always post at exactly 9 a.m. for maximum engagement"
,
and have the people on the ground jump in with different answers about what the best time
actually is. It also works for sales or offers, with a question like "Who has 40% off right now?"
and everyone giving your brand as the answer. If your slogan or product name is well known,
you can start the first half and let all four voices finish it. The last panel is also useful because
that is where you can bring the post back to your brand. After everyone laughs at a bad
marketing take, an agency could finish with something like "Do marketing right with us" or
"Leave it to the pros", followed by its name or website.
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Creator: SpaceboyCant
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