2007

Situation

Waiting Skeleton

i How it’s used online People post it when a wait feels endless. A film or a game that took years to come out, a crush who still has not replied, motivation that never shows up. It is also used for boring waits, like standing in a queue or sitting in a waiting room. Most of the time there is one line on top starting with "still waiting for". Another common version puts a short setup on top and the broken promise underneath, like "she said" above and "I'll be ready in 5 minutes" below. How it’s used by brands Brands can use it to make fun of something that takes too long, like slow support, long delivery times or an unnecessarily complicated process. It also works the other way around when the wait is finally over, for example for a product launch, restock or feature people have been asking for. Another version puts the brand itself on the bench, still waiting for customers to notice an offer, try a feature or enter a giveaway. It turns a reminder into a joke instead of another sales message.

Creator: Thad Zajdowicz

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