A few examples of how this meme can be used.
2010
Comic
Death Knocking on Doors
i
How it’s used online
The meme comes in different versions, usually with three or five doors. The Grim Reaper is
often labelled as whatever is taking things out one after another, while the doors show what
has already been hit and what is next. It can be something completely ordinary, like a printer
running out of cyan, magenta and then black ink. But the same idea also works for more
serious topics, like new technologies replacing industries one after another, trends dying off, or
the same problem affecting different groups. The last door usually carries the joke, because by
then you already know what is coming next.
How it’s used by brands
Brands can use it when the same product, feature or change is taking care of several
problems one after another. A software company could put its new automation feature on the
Grim Reaper and have manual reporting, spreadsheets and repetitive admin on the doors. It
also works for showing how a new technology or way of doing things is replacing older ones,
or for taking a light shot at competitors and outdated industry habits. The last door can also be
used to tease what is coming next, for example after rolling out a feature to several markets
and hinting that another one is next. For lighter posts, brands can use the same setup for
things their audience knows well, like Monday working its way through sleep, motivation and
finally productivity.
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Creator: Fahd Bahady
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