A few examples of how this meme can be used.
2022
Animal
Scared Dog
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How it’s used online
It gets used for shock. Someone sees something they cannot believe and posts the dog, either
with a line of text on top or on its own as a reaction in the comments. The GIF shows up under
all sorts of videos, someone lifting an insane amount of weight or a near miss in traffic,
basically anything that makes people stare. It works for bad and good surprises.
How it’s used by brands
Brands can use it for any moment where the reaction is genuine surprise. That can be a big
discount, an unexpectedly strong result, a product selling out much faster than expected or a
statistic that makes people look twice. It also works for before-and-after posts, where the dog
represents someone's reaction to how much something changed, or for launches where the
new product or feature is presented as something the audience did not see coming.
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Creator: Belle the dog
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