A few examples of how this meme can be used.
2016
Mood
Crying Black Man
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How it’s used online
People mostly use it as a reaction when something is disappointing, sad or just a little painful,
like finding out your favourite coworker is not coming in today. Another common version uses
two panels, where the first thing is already bad and the second one makes it even worse, like
"The meeting is at 8 a.m." followed by "cameras on". But it is not always negative. The crying
can also mean happy tears, especially when something people have been waiting for finally
happens, like finally getting some time off or seeing something long-awaited come back.
How it’s used by brands
Brands can use it to joke about frustrations people already know and then show how you do
things differently. A simple two-panel version could be "checking the price" followed by
"checking the price with shipping", if you offer free shipping yourself. It also works for FOMO
around sales, launches or products selling out, and for happy tears when something people
have been waiting for finally arrives. Or you can just use the exaggerated sadness for a
relatable post your audience will recognise.
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Creator: Melvin Lawson
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