A few examples of how this meme can be used.
2019
Animal
Fish Approaching Camera
i
How it’s used online
The fish is mostly used for staring straight at someone, waiting for something to happen or
reacting to something that caught you off guard. A typical one is "Me at the supermarket
checkout when my mom says she forgot something". It also works the other way around, when
everyone is suddenly staring at you, like when your headphones were louder than you
thought. Another version has the fish getting way too close and asking a very direct, childish or
slightly stupid question. Most captions are short, usually something like "me waiting for", "how I
look when" or just the question the fish is asking.
How it’s used by brands
The most direct version is the brand doing the staring, with a line like "Us waiting for you to
finish checking out", or a travel agency or airline posting "New destination, staring at you until
you book". It also works well for reminders that do not feel like a normal reminder, like waiting
for someone to try the new product, notice the sale or finally click on the post. Another good
use is self-irony, for example how you look when nobody notices the new feature, when
nobody reacts to the last post or when the launch gets less attention than you hoped. And if
the brand voice is a bit more playful, the fish can also be the one asking a very direct question,
like "Do you like the new product?" or "Are you ignoring us?"
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Creator: Jacinta Shackleton
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